How do you reach new audiences? How do you better serve existing ones? What boosts digital subscriptions? In a constantly changing media landscape, technology tailored content is key to survival.

This report provides 12 illustrated case studies, where various publishers have been experimenting with new technologies. It provides essential information on the products, strategies, and goals behind the projects and what publishers have learned from such experiments. The report is based on interviews with 41 senior editors and managers at 12 legacy news organizations with a background in newspaper publishing and television broadcasting in 6 European countries.

Find out the answers to these questions, and additional insights in Developing Digital News Projects in Private Sector Media, a study written by fellow researchers at the Reuters Institute.