How can I create loyalty with Reuters solutions journalism?
Given today’s challenging media payment models, solutions reporting may also offer a path to financially sustainable journalism, delivered in the examples below by transparent, engaging stories on a top millennial theme; climate.
Amid concerns reported back in 2016 that millennials and Gen Z ‘feel the world they inhabit is one of perpetual struggle – dystopian, unequal and harsh,’ positivity on climate reporting can offer genuine hope to a generation who feel profoundly anxious and distrustful, engaging them psychologically with today’s media outlets.
Solutions reporting, climate and winning young minds
The story describes how the plight of rainforests has stormed up the global agenda in recent weeks, as forest fires rage in the Amazon and the Congo Basin, while a UN climate science report backed forest protection as a key pillar of action to curb global warming.
Where’s the solution?
Further, The New York declaration’s longer-term goal of striving to end forest loss by 2030 was still feasible, researchers said. The story also highlights solutions seeking more funding, alongside measures to regulate demand in illegally sourced timber and reform subsidies to ensure they protect forests.
“We need to re-energise commitment, action and financing,” said Craig Hanson of the US-based World Resources Institute.
There’s further positivity in the reporting: Indonesia has been a bright spot, Charlotte Streck, co-founder and director of Climate Focus noted, where government bans on clearing peatland and new concessions for logging and plantations have been complemented by more palm oil companies earning certification for sustainable production.
‘Reading political news in the age of Trump leaves people stressed, angry, and overwhelmed’
As more and more audiences avoid the news in a post Trump/Brexit world, the impact of negativity has a very real effect on audiences even engaging with news; let alone reaching a point where they come back for more. That’s why solutions writing and inherent positivity has so much to offer.
A picture tells a thousand words
Reuters also covered people dancing in New York’s streets to protest the burning of the Amazon; a truly positive story that also illustrates how readers can get involved, and, should they choose, act in a fun way to change things for the better.