Reading Time: 2 minutes

Personalized paywalls to grow digital subscriptions

Leading Swiss newspaper NZZ uses AI to personalize its paywall and grow digital subscriptions. Managing Director Steven Neubauer gives us a glimpse at the personalization strategy that promises to convert without compromise.

Related Videos

MONETIZATION

How did the Washington Post turn quality journalism into a profitable business model?

 

MONETIZATION

How does the Financial Times’ product vision helps convert online audiences?

 

MONETIZATION

Data-informed journalism to build a sustainable business model