What’s in store for the media industry in 2020?
1. Subscriptions and Churn
The pressure is also on to keep the customers who have signed up, often on introductory offers. Publishers have found that stories that get people to subscribe aren’t necessarily the ones that keep them paying. Human interest, culture and lifestyle rate highly on the retention front. Watch for many of our clients using more of these stories to fight against churn.
3. Misinformation and fact-checking
Reuters has produced a fantastic course on how to spot manipulated media as part of the Facebook Journalism Project. I thoroughly recommend it.
Editors tend to think they are doing better on diversity than others in the newsroom. As you know, Reuters has set diversity as a major pillar of Newsroom of the Future and we plan to play a leading role in tackling this problem.
5. Artificial Intelligence
For more predictions, download the Trend and Predictions report for a full picture of 2020. It will be an interesting year, for sure…