“I saw the news on Facebook”

Brand attribution when accessing news from distributed environments

By Reuters Institute for the Study of Journalism

More consumers are incidentally exposed to content via feeds or recommendation engines. What are the implications for publishers?

This shift towards distributed media has been widely documented in Reuters Institute Digital News Report 2017, with the majority of access to websites and apps is now via side-door routes the direct.

  • Who gets credit for content in distributed environments?
  • Do people remember the brand?
  • When people say “I saw the story on Facebook” do they even notice the brand or the journalist?

Find out the answers to these questions, and additional quantified insights, in Reuters Institute’s short report on brand attribution from distributed environments.