Torstar: if we don’t use insights from first party data, we’ve broken the value exchange with our customers
John Boynton, CEO of Torstar discusses how publishers should ditch third party data for first party data if they wish to drive revenue and high performing advertising.
Examining the pitfalls of cookies, John emphasises the importance of using more sophisticated modes of data collection to provide more personalised user experiences.
Audience driven transformation: ad revenue isn’t the answer
Wall Street Journal: focus on the customer experience not just the content
News Xtend: “if we don’t put ourselves in our customer’s shoes, we’re going to be eaten alive”