Wall Street Journal: focus on the customer experience not just the content

Suzi Watford CMO and EVP of the Wall Street Journal (WSJ) discusses the importance of creating quality content for the right audience.

Examining the importance of building a distinct presence within the market place, Suzi discusses the WSJ’s move to a sophisticated membership model of distribution that allows the WSJ to differentiate by customer. Utilising premium vertical packages of content, such as bankruptcy pro or cyber pro, the WSJ reports on complex ideas to activate the right audiences.

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