The surprising strategy to keep your audience engaged…
Involving readers has been key to audience engagement at De Correspondent. According to engagement editor Jessica Best, it’s all about creating a collaborative community of readers that are almost part of the paper and help shape stories. The questions is not if you should involve readers, but rather, how.
Related Videos
AUDIENCE DEVELOPMENT
What is The Times doing to increase audience engagement?
AUDIENCE DEVELOPMENT
How does the FT quantify customer value and grow engagement?
AUDIENCE DEVELOPMENT
It’s all about smart personalization according to Steven Neubauer, managing director of NZZ