News Alerts and the Battle for the Lock-Screen

By Reuters Institute for the Study of Journalism

As we move from a scarcity-based market to and abundance-based market, how do publishers and brands continue to attract interest and encourage habit?

Smartphone owners spend the majority of their time on apps, how do we as consumers really feel about more alerts? Download this report to:

  • Learn about the notification landscape’s role for news
  • Understand future developments
  • Hear recommendations for publishers