News Xtend: “if we don’t put ourselves in our customer’s shoes, we’re going to be eaten alive”
Emma Fawcett, managing director at News Xtend discusses the importance of customer driven innovation and warns against the perils of ignoring user demand; “if we don’t put ourselves in our customer’s shoes, we’re going to be eaten alive”
Discussing how News Xtend made a commitment to extending its reach from print to search, social and beyond, Emma examines the importance of constant evolution for news publishers.
BUSTLE: “having a brand which lives up to what it stands for – being diverse and inclusive – is core”
Wall Street Journal: focus on the customer experience not just the content
Audience driven transformation: ad revenue isn’t the answer