Audience Development

ARTICLE

Make a big splash with Songkran 2019

Make a big splash with Songkran 2019 Dive into Songkran 2019 and look out for the best festival moments in Connect By Clare Cavanagh | Apr 11, 2019 While the rich culture of Thailand provides an exciting array of events every year, the Songkran...

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REPORT

Audience Development and Loyalty

Audience Development and Loyalty Those concerned with nurturing audiences don’t necessarily share a common job title, nor are all of them likely to operate inside the newsroom. They do, however, share a common mission – to reach and grow engaged, monetizable...

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ARTICLE

Optimizing for audio

Optimizing for audio By Sahar Amer | Feb 27, 2019 NPR’s finding1 that 20% of online listening now comes from voice-activated, Artificial Intelligence (AI) systems means that more people are ditching screens and opting for personalized and...

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ARTICLE

3 ways to reach audiences in 2019

3 ways to reach audiences in 2019 What are the content discovery challenges for media in 2019? What have we learned from last year, and how can we improve? By Clare Cavanagh | Audience development | Jan 22, 2019 Entering a new year feels exciting....

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REPORT

Reuters Institute Digital News Report 2019

Digital News Report 2019The most comprehensive comparative study of news consumption in the world.By Reuters Institute for the Study of Journalism Based on a survey of more than 75,000 people in 38 markets (including representation from South...

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Featured Articles

AUDIENCE DEVELOPMENT

Reuters news agency video: Feel the global reach

 

AUDIENCE DEVELOPMENT

It’s not a pivot to video, video is pivoting to mobile

 

AUDIENCE DEVELOPMENT

The growing popularity of IGTV for an engaged audience

 

Featured Videos

AUDIENCE DEVELOPMENT

How to understand audience attention according to Sachin Kamdar, co-founder and CEO of Parse.ly

 

AUDIENCE DEVELOPMENT

Vogue’s approach to Instagram: focus on building your community

 

AUDIENCE DEVELOPMENT

How Snapchat helps niche publishers reach global audiences